Boardwalk Shares Updates on Social Media Resident Campaign 2023

June 30th concluded the application period to become Boardwalk Boutique Hotel’s 2023 Social Media Content Creator. Over the next weeks the property team will study all 600+ applications from no less than 39 different countries, including USA, Canada, UK, Belgium, Portugal, Argentina, Malaysia, The Netherlands, Romania, Indonesia, and Brasil.

“It’s been another very successful campaign so far”, shares Trisha Reinkemeyer, Boardwalk’s marketing & guest experience assistant manager who is spearheading the project for the second year in a row. “To our surprise the responses from international influencers and content creators were as incredible this time as they were last year when we first introduced this unique opportunity to come spend a month in Aruba to discover the island and enjoy all the perks of our boutique hotel. At the same time, the international media was great as well, which makes this also a very successful pr initiative for both our hotel and Aruba, especially with the press attention we received in newly entered markets such as the United Kingdom.”

Boardwalk’s social media content creator campaign was featured in some twenty magazines, newspapers, and travel websites worldwide including Narcity & Curiocity in Canada, The National News & Travel + Leisure in the USA, The Mirror & Daily Star in the UK and Idealista in Italy.

After studying all applications, a top five of best candidates will be individually interviewed by the property team. The final winner will be selected on August 7th and get to spend a month in Aruba. During their stay, the social media content creator will experience all different room types and casitas at Boardwalk, explore the island and share their content creation expertise with the property’s marketing team.

In a recent reel, Boardwalk shared clips from the aftermovie that former social media resident Tess Gerdemann created of her experiences in Aruba while staying at the boutique hotel in 2022.