Training, training and more training

ATA-UK’s sales manager, Graham Hawkins treated a regional sales manager and nine top selling homeworkers from the Norfolk region of Travel Counsellors to a very British afternoon tea with dedicated talk and training on Aruba. Great enthusiasm with lots of questions asked and we have already seen enquires and quotes being generated.

Gold Medal the large B2B tour operator from Dnata have just launched Aruba, following their product managers visit to the island during AME. ATA-UK supported the launch with a dedicated coop campaign and of course much needed in-house training. The agents were really interested in the island, learning about Aruba’s USP’s and of course and enjoyed the flamingo sweets, branded sunglasses, hats and water bottles!

The month of June saw the last two dates of a ten date roadshow organised by Destination Caribbean that ATA-UK has participated in. The final two events were in the affluent cites of St Albans and Reading attracting a total of 47 quality travel agents. These events have a very high calibre of qualified travel agents from both mainstream tour operators like TUI as well as independent agencies for example Not Just Travel and Collettes Travel and homeworkers from large consortiums from example Hays travel and Travel Counsellors. Aruba gave out one of its famous bottles of Aruba Ariba rum as part of the prize giving!