Shareska Gutierrez Drives Commercial Strategy at Radisson Blu

Shareska Gutierrez, a founding member of Radisson Blu Aruba’s opening team, has ascended to the pivotal role of Director of Commercial Strategy, showcasing her unwavering commitment and expertise in shaping the resort’s identity and operational framework.

In her previous role as Director of Sales and Marketing, Shareska spearheaded innovative initiatives that propelled the hotel’s market positioning. Her strategic acumen and dedication yielded tangible outcomes, including increased market share and enhanced brand recognition.

Shareska’s journey from a founding team member to Director of Commercial Strategy not only highlights her personal achievements but also underscores the growing prominence of women in leadership roles within the hospitality sector. Her collaborative and inclusive leadership style enriches the hotel’s culture, inspiring future leaders.

Shareska’s versatility was evident when she assumed the role of Acting General Manager during transitional periods, demonstrating her adeptness in overseeing day-to-day hotel operations with grace and proficiency.

As the Director of Commercial Strategy, Shareska continues to steer Radisson Blu Aruba’s trajectory with her strategic vision and innovative approach to business development. In her current capacity, she oversees various functions, including Revenue Management, Distribution Strategy, Sales, Marketing, and guest experience enhancement, ensuring alignment across all aspects of the hotel’s operations to drive sustainable growth and foster a culture of excellence.