North America Marketing Initiatives

Aruba Tourism Authority’s Area Director for North America, Sjeidy Feliciano, in collaboration with the Zeno Team and Big Village Team, recently conducted a comprehensive North America Marketing Update event. The session drew significant attendance from our valued industry partners. The team provided a detailed overview of the current landscape in 2023 and outlined strategic plans for 2024. During the 3-hour session, participants engaged in strategic discussions on how to effectively promote the destination in the coming year. The discussions unveiled exciting prospects, making 2024 a promising year with numerous opportunities on the horizon.