Aruba MICE Sales Week – Showcasing Paradise

Throughout the week, orchestrated by the ATA LATAM Team, the ACB Team embarked on a series of sales activities aimed at promoting Aruba as a premier destination for MICE (Meetings, Incentives, Conferences, and Exhibitions) events.

The team engaged in a productive agenda, beginning with a ‘Rueda de Negocios’ event at NH Collection WTC. Key meeting planners showed keen interest in Aruba for their upcoming events, reflecting the island’s growing allure.

Meetings with agencies in Bogota were held, presenting to Tour Operators/MICE Planners. Simultaneously, discussions at the ANATO Booth facilitated connections with representatives from Mexico, Ecuador, Brazil, Colombia, and Peru. Personalized 1-on-1 meetings with key contacts from agencies specialized in MICE were conducted, highlighting Aruba’s appeal for incentive groups. Notable agencies included Turivel Operador Mayorista, CARLSON WAGONLIT TRAVEL, Aviatur Travel Collection, Cielos Abiertos, and Viajes Zeppelin.

Partners attending the MICE actions included Aruba Marriott Resort & Stellaris Casino, Hilton Aruba Caribbean Resort & Casino, Embassy Suites by Hilton, Barcelo, Eco, and De Palm DMC.

ACB concluded the week with a presentation to EPI students, emphasizing Aruba’s significance in the MICE industry. Overall, the week’s activities showcased the dedication of participating partners in promoting Aruba as an ideal MICE destination, laying the groundwork for future opportunities.