ITB Berlin 2023

Aruba made sure to be present at ITB Berlin 2023. The delegation of Aruba consisted of team members from the A.T.A. Aruba and Europe, AAA, AHATA, as well as eight hotels and tour operators. After three years, ITB Berlin is back and more prominent. This ITB is significant for the destination because of the new opportunities between England, Scandinavia, and Switzerland as potential new markets. The World’s leading travel trade show made sure to bring professionals in the travel industry together to meet new opportunities and strengthen even more the relationships. For the A.T.A., this was an important one because of meetings with different airlines such as Ving, Alpitour, and KLM. The European market recovered by 95% compared to 2019, and the goal is to keep growing in 2023.