ATSA Board Members, Partners, and Friends Welcome 2025
As part of its long-standing tradition, the Aruba Timeshare Association (ATSA) hosted a New Year’s gathering this January. The event celebrated the achievements of 2024 while setting an optimistic tone for 2025.
A Festive Evening at Horizon Lounge
ATSA President Sulaika Kelly, Director of Operations at Playa Linda Beach Resort, welcomed attendees to the Horizon Lounge at Amsterdam Manor. Guests enjoyed a night of cocktails, hors d’oeuvres, and camaraderie, hosted by the gracious lounge staff.
Timeshare: A Pillar of Aruba’s Economy
Timeshare resorts are a key driver of Aruba’s tourism industry, consistently delivering high occupancy rates and exceptional guest satisfaction. According to an Aruba Tourism Authority (ATA) report, as of November 2024, a total of 3,188,084 visitors stayed at timeshare resorts, accounting for 30.9% of all arrivals.
Additionally, accommodation-based arrivals grew by 6.6% in 2024 compared to 2023, reinforcing timeshare’s strong economic impact.
Commitment to Sustainable & Regenerative Tourism
Timeshare resorts fully support ATA’s multi-annual strategy, focusing on:
- Responsible Tourism – Encouraging eco-conscious travel practices.
- Sustainable Tourism – Prioritizing environmental protection.
- Regenerative Tourism – Enhancing local communities and resources.
Visitors at Aruba’s timeshare resorts have a deep appreciation for their home away from home, actively supporting local conservation efforts and community well-being.
A Bright Outlook for 2025
According to President Sulaika Kelly, 2024 was a remarkably successful year, and 2025 is already showing great promise. Aruba’s timeshare resorts remain fully committed to driving economic growth while delivering their signature warmth and hospitality.
About ATSA: A Leading Industry Advocate
Founded in 1994, the Aruba Timeshare Association (ATSA) represents the majority of vacation ownership properties on the island. ATSA collaborates with local organizations and government entities, strengthening Aruba’s position as a model vacation ownership destination.
On a regional level, ATSA maintains professional ties with ARDA (American Resort Development Association), reinforcing Aruba’s reputation in the global timeshare industry.
ATSA Leadership
- Sulaika Kelly – President
- Rina Pedro Vargas – Board Member
- Jurgen van Schaijk – Treasurer
- Luigi Heredia – Board Member
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