ATA Italy’s Participation at BIT 2024 Showcases Strong Collaborations

ATA Italy played a prominent role at the esteemed travel show BIT 2024 in Milan, in collaboration with Welcome Travel Group, Italy’s largest network of travel agencies. This collaboration, under the Alpitour World and Costa Crociere umbrella, boasts an extensive network of 2,364 affiliated travel agencies.

Amidst the vibrant atmosphere of BIT, the group hosted its annual convention, with ATA Italy proudly serving as one of the sponsors and showcasing its portfolio at a dedicated booth. Each partner received a comprehensive communication kit, ensuring broad visibility across all Welcome Travel Group platforms. ATA Italy was represented by two dedicated delegates throughout the event.

On the opening day of the event, ATA Italy actively engaged with approximately 60 consumers. Throughout BIT, ATA Italy facilitated over 15 productive meetings with key stakeholders, including esteemed press representatives and tour operators. Additionally, the team interacted with more than 350 industry professionals, including travel agents, journalists, and other influential figures within the tourism sector.

ATA Italy’s participation at BIT 2024 exemplifies its commitment to fostering strong collaborations and promoting Aruba as a premier travel destination within the Italian market.