Aruba Showcases at Friends of the Brands – The White Dinner Event in Antwerp

Aruba’s presence at The White Dinner Antwerp, organized by high-end boutique influencer agency Friends of the Brands, was highlighted by Aruba Online News. The event brought together 65 of Belgium’s most influential females, including renowned content creators, entrepreneurs, actresses, and TV presenters.

Six exclusive premium brands, including the Aruba Tourism Authority, Oilily, and Vital Proteins, seized the opportunity to promote themselves and network among these esteemed participants. Aruba stood out as the sole destination present, enjoying full exclusivity as a travel brand.

PR Manager Benelux, Sharmin de Vries, and Sales Executive Aaliyah Windster represented Aruba, engaging in discussions about the island, addressing specific inquiries, and exploring potential future collaborations. Participants were offered QR codes to leave their contact details, with additional printouts provided for convenience, facilitating follow-up communication.

Aruba’s branding adorned the event, including a decorated brand table and prominent placement on the logo wall, where attendees posed for photos. This exclusive event not only facilitated interaction with influential Belgian females but also provided exposure through Friends of the Brands’ channels and featured in the prestigious lifestyle magazine L’Officiel.

The event served as an ideal platform to target high-spending Belgian travelers and position Aruba as a premium travel destination, as emphasized by Aruba Online News.