Aruba Shines at Route du Soleil Event in Maastricht

Aruba’s collaboration with TUI at Route du Soleil in Maastricht was a success, featuring engaging activities and generating strong leads.

Successful Collaboration with TUI

Engaging Activities and Attractions

Aruba’s collaboration with TUI for the Route du Soleil event in Maastricht proved to be a vibrant success. The event kicked off with the Aruba stand strategically placed in front of the TUI store, attracting both locals and tourists.

Pre-Event Campaign and Results

The team included Aaliyah, Sales Executive, along with TUI’s Marielle, Mirella, Sofie, and Sarah. The stand, adorned with a stunning San Nicolas mural, quickly became a focal point.

Event Highlights and Visitor Experience

San Nicolas Mural and Aruba Stand

Visitors enjoyed a variety of activities, including posing for fun-themed photos at the photobooth, sampling authentic Aruban rum, and testing their travel knowledge in a trivia contest with a €100 voucher prize. To keep everyone cool during the sunny day, water bottles and hand fans were distributed. A pre-event email campaign to TUI’s database ensured a strong turnout.

Positive Outcomes and Future Prospects

The results were impressive, capturing 107 email leads and seeing high engagement from attendees, drawn in by the stand’s vibrant blue color and interactive attractions. Overall, the event was a resounding success, boosting Aruba’s visibility and appeal. The positive interactions and leads generated underscore the effectiveness of the partnership with TUI.