Aruba Participates in 22nd EBS Event to Strengthen MICE Industry Ties

Aruba attended the 22nd EBS in São Paulo, connecting with over 1,500 MICE professionals to understand and meet the industry’s needs.

Aruba’s Commitment to the MICE Segment

Importance of EBS for Corporate Events

Aruba participated in the 22nd edition of the EBS event in São Paulo on June 5th and 6th, 2024, aiming to strengthen its presence in the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment. The event gathered more than 1,500 industry professionals involved in corporate events, incentives, training, congresses, and fairs.

Statements from Industry Leaders

Carlos Barbosa, CEO of Vitrine Global, which represents Aruba in Brazil, emphasized the importance of being close to professionals to understand their real needs. “Participation in EBS is invaluable, as it includes not only visiting stands but also attending congresses, exhibitions, and business rounds, which are our main focus,” Barbosa stated. Aruba’s team engaged with attendees, showcased the island’s potential as a premier destination for corporate events, and discussed future initiatives to better serve the MICE industry.