Effy Jewelry

EFFY® Jewelry is an internationally celebrated luxury jewelry brand known for its bold designs, vibrant gemstones, and uncompromising craftsmanship. Founded by master jeweler Effy Hematian, the brand has earned a global reputation for creating distinctive pieces that combine innovation, artistry, and timeless elegance.

At the heart of EFFY® Jewelry is a passion for exceptional gemstones. The brand is especially renowned for its expertise in rare and colorful gems, including tanzanite, sapphires, emeralds, rubies, and diamonds. Each gemstone is meticulously selected and set into designs that highlight brilliance, color, and individuality.

EFFY® collections are crafted using 18K gold and platinum, resulting in jewelry that is both luxurious and enduring. From statement rings and necklaces to refined earrings and bracelets, every creation reflects the brand’s signature style—bold, confident, and unmistakably EFFY®.