Build Resilient Brands Workshop on Strategic Communication and Sustainability
IDEA invites aspiring and established entrepreneurs to a free workshop on building resilient brands through communication, PR, and sustainability.
On November 22, 2024, the Initiative for Development for Aruban Business (IDEA) under the Directorate of Economic Affairs, Trade, and Industry will host a workshop titled “Building Resilient Brands Strategic Communication, Public Relations, and Sustainable in Action.”
This free workshop offers valuable insights for both aspiring entrepreneurs and established business owners looking to strengthen their brand and integrate sustainability into their strategies.
What Will You Learn?
The workshop focuses on three core areas:
- Strategic Communication: Craft impactful messages that resonate with your target audience.
- Public Relations: Learn PR strategies to enhance your brand’s reputation and visibility.
- Sustainability in Action: Discover ways to integrate sustainable practices into your business operations.
Meet the Experts
The session will feature two distinguished speakers:
- Ms. Ghislaine de Windt-Kemmerling: A marketing and public relations expert at Tierra del Sol Resort & Golf, she will share actionable strategies for effective communication and exceptional PR.
- Ms. Dae Herreira: A sustainability specialist from Iberostar, she will provide insights into incorporating sustainability into business models.
Workshop Details
- Date: November 22, 2024
- Time: 9:30 AM – 12:00 PM
- Location:
Sun Plaza Building
Directorate of Economic Affairs, Trade, and Industry
First Floor, Room 25 - Admission: Free
Seats are limited, and registration is mandatory.
How to Register
Secure your spot by registering on Eventbrite through the official link shared on IDEA’s Facebook page.
For more information, contact Ms. M. Louella Croes-Ras at:
- Phone: 521-2400 or 521-2439
Why Attend?
This workshop is perfect for:
- Aspiring Entrepreneurs: Learn the foundational tools to build a resilient brand.
- Established Business Owners: Enhance your strategies for communication, PR, and sustainability.
- Future Leaders: Gain insights that will set your business apart in a competitive market.
By attending, you’ll walk away with actionable knowledge to:
- Improve brand visibility.
- Strengthen customer trust through effective communication.
- Align your business with sustainable practices for long-term success.
Related Article: Inspiring Local Entrepreneurs
Read about inspiring entrepreneurial journeys in Aruba in this related article on ArubaOnline.News.
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