The Aruba Convention Bureau attended The Meetings Show by NorthStar UK for the first time! Perfect opportunity to introduce ACB to the market and engage in sales actions to establish valuable partnerships and showcase its products and services to a highly targeted UK audience. During the trade show, the Aruba team organized the signature “One Happy Hour” and had 1-on-1 meetings with over 40 meeting planners who had great potential business leads for Aruba. ACB’s presence at The Meetings Show was fruitful regarding sales and business opportunities. Still, it also helped strengthen the reputation and expand the brand visibility within the industry while boosting the British Airways flight connection.

Partners in attendance were: Aruba Marriott Resort & Stellaris Casino, Renaissance Wind Creek Aruba Resort, ECO DMS, and De Palm Tours, together with Joanna Walding from ATA UK.