Aruba Convention Bureau SMU International

ACB participated in SMU International, an exclusive event organized by Northstar Meetings Group, catering to Meeting & Incentive travel buyers in North America who are interested in placing programs globally. The event provided ACB with the opportunity to receive valuable insights from industry experts and establish valuable business connections. The attendance for this year’s SMU was the highest ever, with 350 attendees, and the planners in attendance were of excellent quality. ACB was able to conduct 26 individual appointments, with almost all having the potential for business opportunities in Aruba. Kimberly Mathilda from Red Sail Aruba was among the Aruba partners in attendance.