Over 21,000 Outbound Bookings Generated in Regional Push
The Aruba Tourism Authority wrapped up its first Big Play campaign of the year with impressive results, promoting the island as a top destination across six key Latin American markets: Argentina, Chile, Colombia, Brazil, Peru, and Ecuador.
The campaign, branded as “Aruba es la Respuesta” (Aruba is the Answer), ran for one month and succeeded in significantly boosting partner sales. With a mix of restaurant, hotel, and operator promotions, Aruba positioned itself as the ultimate Caribbean getaway.
Campaign Highlights: Aruba Amplifies Regional Offers
- 19 restaurant offers
- 25 hotel promotions
- 92 travel operator deals
- Special flight promotions with airline partners Wingo, Gol, and Copa Airlines
These efforts generated:
- Over 21,000 outbound bookings across Latin America
- 7,000 bookings from Brazil alone
- 20,000+ bookings involving airline promotions
This campaign proved Aruba’s strong appeal across the region and emphasized its value as a travel destination for Latin American tourists.
Year of Focus: Latin America
With this campaign, Aruba reaffirmed its commitment to growing Latin American tourism through smart collaborations and market-specific strategies. The diverse promotional mix targeted the unique preferences of each country, ensuring maximum reach and engagement.
Influencer Innovation: “Modo Akinator” with Alexa
In a creative twist, Aruba invited 14 content creators to amplify the campaign using a trendy and interactive idea: “Modo Akinator” with Alexa.
The campaign involved Alexa asking travel-related questions, ultimately leading to Aruba as the final destination. The experience gave influencers a fun, tech-driven way to engage with Aruba’s tourism highlights—and brought users to the same conclusion: Aruba is the next dream trip.
Aruba Leads with Innovation and Results
With over 21,000 new bookings, dozens of regional promotions, and viral influencer content, Aruba’s first Big Play campaign in Latin America was a clear success.
This initiative marks a strong start to the year for Aruba’s regional tourism strategy, combining creativity, partnerships, and digital engagement to drive real-world travel demand.
As Aruba continues to expand its footprint in Latin America, campaigns like this prove how effective targeted activations and fresh ideas can be in converting awareness into bookings.
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