MetaCorp Unveils “The Balashi Beer Experience” in Aruba

MetaCorp and Gloria have announced a groundbreaking attraction set to elevate Aruba tourism: “The Balashi Beer Experience.” This interactive showcase will immerse visitors in the rich history of Aruba’s iconic Balashi Beer, featuring nine dynamic scenarios with video projections, special effects, interactive games, and a signature beer-tasting finale.

Scheduled to open in 2026, this 1,300-square-meter attraction will be housed within Gloria’s planned expansion, complementing existing venues like The Movies, Olive Garden, and Starbucks. Designed by Amsterdam’s Sandenburg-DST, known for “The Heineken Experience,” the project promises world-class entertainment and engagement.

MetaCorp, Aruba’s oldest company, views this as a step toward boosting the island’s economy, creating jobs, and celebrating local culture. Already a pioneer in diverse industries, MetaCorp’s ongoing investments showcase its unwavering commitment to Aruba’s growth.

With “The Balashi Beer Experience,” visitors from hotels, cruise ships, and locals will have yet another reason to celebrate Aruba—the One Happy Island and Aruba tourism.