Portsaid and System Unveil Summer Campaigns on Aruba’s Paradisiacal Beaches

Portsaid and System launch their summer campaigns on Aruba’s stunning beaches, showcasing sustainability and relaxed fashion with top models and creative teams.

Portsaid’s Commitment to Sustainability and Style

Ohnest Line and Eco-Friendly Focus

Portsaid, an Argentine brand known for exceeding the expectations of evolving women, has chosen Aruba’s paradisiacal beaches for their summer collection campaign. Their Ohnest line, which emphasizes commitment to the environment, was showcased in Aruba with a focus on feelings, attitude, and sustainability.

Professional Team and Creative Process

The campaign featured a professional team, including María del Pilar Martel Barcia, Griselda Garfunkel, Agustín Gómez, Franco Velastequi, George, Marina Rulli, and European models Emily Unkles and Helga Hitko, coordinated by Soledad Lladó. The team spent four days capturing the island’s natural beauty, enhancing the ideal summer imagery.

System’s Relaxed and Youthful Summer Collection

Featuring Aruban Model Kiara Arends

System, another Argentine brand, known for its relaxed weekend style, highlighted light textures, jeans, overalls, and jackets in their summer collection. Featuring Aruban model Kiara Arends, the campaign captured the youth and freshness of Aruba.

Capturing Aruba’s Vibrant Spirit

The island’s vibrant spirit was showcased in various stunning locations, aligning perfectly with System’s laid-back fashion ethos.