Aruba Engages Affluent Influencers at Talkies Terras Awards

As part of a larger collaboration with Talkies Media B.V., a high-end publisher of luxury lifestyle magazines Talkies & Talkies Man, A.T.A. NL took part in their annual pre-summer event, the Talkies Terras Awards 2024. Each year, as part of the June issue, Talkies unveils the list of restaurants with the best outdoor seating/al fresco dining in the Netherlands. This year, Caribbean restaurant Mondi, part of the luxury College Hotel in Amsterdam, was crowned ‘best terrace’ of the year and as such, set the stage for an affluent influencer event that saw some 300 people, ranging from social influencers to entrepreneurs, actresses, as well as Talkies readers, attend. A.T.A. NL was a brand partner of the event and was present with an Aruba-branded cocktail bar serving the Aruba Sunset cocktail (a refreshing twist on the Aruba Ariba). The Aruba logo was included on the logo wall, which all guests posed in front of upon arrival, and was also shown in a loop on a large screen. Additionally, Aruba was featured with two Aruba Effect ads in both the June issue and the special Terras supplement that comes with the best-read Talkies issue.

PR Manager Benelux, Sharmin de Vries, and Sales Executive Europe, Aaliyah Windster, were present to network with a wide range of people and promote Aruba among a high-spender, affluent target audience while this issue of Talkies was unveiled on stage in a grand way.