On Happiness Day, A.T.A. Brazil hosted a gathering at the Roda Rico, Latin America’s largest ferris wheel situated in Parque Villa Lobos, São Paulo. The event brought together around 30 individuals, including tourism professionals, journalists, and influencers.

To underscore the language of happiness and its correlation with the Aruba Effect, Aruba extended an invitation to holistic therapist Sol Medeiros. With over 15 years of experience in the health and well-being sector, Medeiros shared insights into the essence of happiness.

Discussions at the event centered on news about Aruba as a destination, its association with happiness, and the ongoing Extended Happiness program.